In his announcement, Zuckerberg clearly tried to differentiate his planned dating service from others by emphasizing it would be a place "for building real long-term relationships ...not just hook-ups." Fuyuki Kurasawa, an expert in social media and digital culture at York University, said Facebook's foray into the online dating industry is a strategic way to attract more users and increase the engagement time of those already using the platform.wiki How is a “wiki,” similar to Wikipedia, which means that many of our articles are co-written by multiple authors. One-third of all couples met through online dating, and 1 in 5 people found love using the Internet.To create this article, volunteer authors worked to edit and improve it over time. The field has become crowded with gimmicks, most of which do not succeed."Clearly, part of this is an attempt on Facebook for public relations reasons to try to turn the page to have the media cover Facebook by looking at a different aspect of the company rather than talking about privacy concerns that users are having," he said."It's a very convenient coincidence, if it is purely a coincidence." Facebook CEO Mark Zuckerberg did acknowledge people may have privacy concerns as he announced the dating service at its conference for software developers in California on Tuesday.wiki How marks an article as reader-approved once it receives enough positive feedback. However, if you can find your special niche, you will be able to create a successful dating service.This article has over 59,133 views and 97% of readers who voted found it helpful, earning it our reader-approved status.
(Stephen Lam/Reuters)As Facebook continues to face questions about its ability to protect the privacy of users' data in the wake of the Cambridge Analytica scandal, some may wonder about the timing of its announcement that it will soon launch a dating service — which arguably would contain people's most personal information.
So clearly there's something to do here." That number is a "key factor" at the heart of what Facebook can gain by starting a dating service, Kurasawa said. While one objective is to draw more users to Facebook, the more important goal is to increase the amount of time that existing users spend on the platform, Kurasawa said.
That's because engagement time is an important metric for advertisers, but research has shown that users, particularly younger people, are not staying on Facebook for as long as they used to.
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(Fuyuki Kurasawa) Although there's no way to know for sure if Facebook can actually deliver those meaningful relationships, its access to data about users does suggest it could succeed in matching people for dates, said Ramona Pringle, an associate professor at Ryerson University in Toronto and a technology columnist for CBC.